11 Sponsorship Agreement Templates to Secure Partnerships

Congratulations! You've just landed an incredible sponsorship opportunity.

But before you can start working on your sponsorship deliverables, it's important to formalize your sponsorship agreement.

Sponsorship agreements are more than just mere paperwork. They outline the expectations and responsibilities of both parties to keep everyone on the same page.

However, crafting a sponsorship agreement is easier said than done. It requires careful consideration of various elements, from deliverables and payment terms to governing law and termination clauses. One minor oversight could lead to significant issues down the line.

In this article, we’ll discuss what sponsorship agreements are, the various types and how to write sponsorship contracts from scratch.

We've also rounded up 11 brilliant sponsorship agreement templates covering a range of sponsorship scenarios, including event sponsorships, sports partnerships, influencer collaborations, corporate sponsorships and non-profit agreements.

Table of Contents

• What Is a Sponsorship Agreement?
• Types of Sponsorship Agreements
• 11 Sponsorship Contract Templates
• How to Write a Sponsorship Agreement
• Sponsorship Agreement FAQs

Quick Read

• A sponsorship agreement is a legal contract between you and the sponsor. It outlines the terms and conditions of a partnership, including the duration, payment support and liabilities and indemnification.
• Some common types of sponsorship agreements are event sponsorships, financial and in-kind sponsorships, sports sponsorships, media sponsorships and cause-related sponsorships.
• The key elements of a sponsorship agreement are the names and addresses of both parties, the purpose of the agreement, each party's rights and obligations, payment terms and duration of the contract, termination clauses, guidelines for the use of the intellectual property and liabilities a detailed dispute resolution plan and a signature section.
• Visme is an AI-powered content creation platform that lets you design engaging sponsorship agreements with a few clicks of a button. It features a comprehensive sponsorship agreement template library, AI design features and the ability to collaborate in real time.

What Is a Sponsorship Agreement?

A sponsorship agreement is a legally binding document between you and the sponsor outlining the terms and conditions of a partnership.

This agreement includes the sponsorship duration, the financial or in-kind support provided by the sponsor, the benefits or exposure you’ll offer in return and the conditions for terminating the contract.

Sponsorship agreements are invaluable as they not only protect both parties from potential disputes but also provide a solid foundation for a successful, mutually beneficial partnership.

Types of Sponsorship Agreements

Sponsorship agreements can take various forms, with each type offering unique benefits and opportunities for both parties involved.

Here are some of the most common types of sponsorship agreements:

• Event Sponsorships. These involve sponsoring specific events, such as conferences, festivals, concerts, or marathons in return for perks like logo placement on event materials, speaking opportunities, booth space, or exclusive event access. Check out this comprehensive guide on securing event sponsorships to make the most of these sponsorship agreements.
• In-Kind Sponsorships. Here, instead of monetary support, sponsors offer their products, professional services or resources to make the event a success. In return, they receive incentives like brand exposure, recognition as official suppliers and opportunities to showcase their offerings.
• Financial Sponsorships. These are the most straightforward forms of sponsorship, involving direct monetary support from the sponsor in exchange for specific benefits, like marketing rights, brand visibility and VIP event access. These sponsorships can be structured in various ways, including one-time payments, recurring support or performance-based contributions.
• Media Sponsorships. These partnerships involve media outlets or influencers promoting a brand, product or event in exchange for exposure through dedicated airtime, advertising space or sponsored content. These sponsorships aim to leverage the audience and credibility of the media entity or influencer to promote their offering.
• Branded Content Sponsorships. Here, companies focus on promoting content that aligns with their brand values and target audience. The content could include articles, videos or podcasts. In return, sponsors enjoy subtle brand integration and association with high-quality, relevant content that engages their desired demographic.
• Cause-Related Sponsorships. These agreements involve sponsors supporting charitable causes or non-profit organizations that align with their company values or corporate social responsibility (CSR) goals. This type of sponsorship can improve the sponsor's public image and demonstrate their commitment to social issues.
• Sports Sponsorships. These agreements involve supporting athletes, teams, leagues or sporting events through financial support, providing relevant equipment or becoming an official partner. In return, sponsors receive branding opportunities such as logo placement on uniforms, stadium naming rights and exclusive advertising during broadcasts.

Pro Tip: Sports sponsorships generally offer high visibility due to the popularity of sports and athletes and can range from local sponsorships to multi-million dollar deals with professional leagues and tournaments. Use Visme’s sports sponsorship deck templates to pitch potential clients and attract lucrative sports deals.

11 Sponsorship Contract Templates

Creating a sponsorship contract from scratch can be daunting, especially if you’re not an expert on writing contracts or don’t have any design expertise.

You'll find yourself grappling with decisions about page layout, font choices and color schemes. Not to mention the challenge of writing and organizing the content into sections.

Sidestep all that hassle and get started with Visme’s professionally designed sponsorship agreement templates: